Cosmic Pro & Ultimate Tour de France Edition

identity / illustration / packaging

To celebrate the 2018 Tour de France Mavic offers two products with a dedicated design that enhance the regions of France that celebrate the most exciting three weeks of cycling. From the Pays de la Loire to Brittany, then along the famous cobblestones of Paris-Roubaix, to the peaks of the Alps and the Pyrenees to finally reach the Champs Elysées... With the Cosmic Ultimate Boyau, used by Romain Bardet and the AG2R-La Mondiale cycling team the 2018 Tour de France will go down in history.

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Client : Mavic 
Agency : Super Regular
Photography : Jered Gruber
Year : 2018